In the first half of 2025, the home furnishing industry accelerated its iteration amid opportunities and challenges, and Rongo Doors & Windows stood at the forefront with the posture of a “breaker”. From the upgrading of brand strategy to the hardcore innovation of products, from the deep cultivation of terminal empowerment to the acceleration of investment promotion layout, every step has been closely linked to user value. While deepening the foundation of quality, it has opened up new growth space with innovative thinking. Looking back on this half-year, Rongo Doors & Windows has written a growth chapter about persistence and innovation with hard work and breakthroughs.

01

Strategic Upgrade, Comprehensive Leap in Brand Momentum

The height of a brand stems from the accurate grasp of trends and the firm transmission of value. In the first half of 2025, Rongo Doors & Windows kicked off the brand strategy upgrade with a milestone summit, showing the industry its determination and strength to “move forward with innovation”.

In March, the “Boundless Windows · Break the Sky” 2025 Rongo Doors & Windows National Agents Summit and New Product Launch Conference was grandly held in Foshan, Guangdong. This industry event gathered outstanding agents from all over the country, industry leaders, authoritative media and Olympic champions. At the conference, Rongo Doors & Windows officially released its new brand IP image “Jingbao” – this IP with a cute anthropomorphic image as the core transforms the core advantage of “super sound insulation” of products into a more perceivable and communicable emotional symbol. It breaks the rigid impression of traditional door and window brands with young expressions, makes the product value of quiet life deeply rooted in people’s hearts, and injects stronger market competitiveness into the brand.

02

Product Innovation, Defining High-end with Hardcore Strength

Products are the foundation of a brand and, moreover, the ballast for enterprises to cope with market uncertainties. In the first half of 2025, Rongo Doors & Windows continued its product philosophy of breaking through with innovation. Through technological upgrading and category expansion, it redefined the performance and aesthetic standards of high-end doors and windows.

As the star series of Rongo Doors & Windows, the Mate series has undergone a full upgrade in 2025. Leveraging years of R&D experience in ultra-sound insulation system windows, the upgraded Mate series has achieved new breakthroughs in core performances such as sound insulation, heat insulation, and wind pressure resistance. With more precise profile structures and more advanced sealing technologies, it has elevated the “quiet and comfortable” living experience to a new height, becoming a benchmark in the high-end system window market.

The launch of the strategic new product “Vision 65 System Sliding Door” demonstrates Rongo’s ultimate pursuit of balancing functionality and aesthetics. It adopts a 3.0mm extra-thick profile wall thickness, combined with aerospace-grade sealing technology, which not only ensures the stability and durability of the door body but also makes the spatial boundaries more transparent and flexible through minimalist design and an ultra-large viewing range. From system windows to sliding doors, the product innovation of Rongo Doors & Windows has always centered on the real needs of users.

From system windows to sliding doors, the product innovation of Rongo Doors & Windows has always focused on the real needs of users. This concept was further extended and highlighted at the 2025 Summer New Product Launch Conference.

The Summer New Product Launch Conference was held in the form of an online live broadcast, breaking geographical restrictions and attracting the attention of numerous industry insiders, dealers, and consumers. At the conference, Huang Ronggao, Chairman of Rongo Doors & Windows, delivered a wonderful speech and officially launched a series of epoch-making works that embody Rongo’s 21 years of craftsmanship, cutting-edge technological innovation, and commitment to quality: 10 entrance doors, the CM-150 sunroom, and the Youxiang 100 double inward-opening windows. The stunning appearance of this series of new products is a concrete manifestation of Rongo Doors & Windows’ years of technological accumulation and innovative breakthroughs.

03

Internal Training Empowerment, Consolidating the Core Competitiveness of the Team

In the first half of the year, while enhancing external competitiveness, Rongo Doors & Windows also attached great importance to empowering the growth of its internal team, and consolidated the core competitiveness of the team through multiple internal training activities.

Among them, the “Learn Some Psychology” special training focused on employees’ mental health. Through professional explanations of psychological knowledge and case analyses, it helped employees adjust their work status, relieve pressure, and at the same time improve communication skills and team cohesion, laying a psychological foundation for efficient collaboration.

For relevant personnel in the marketing center, Rongo Doors & Windows also carried out special training on “Product Knowledge and Price System”, which systematically sorted out the core advantages, technical parameters and price system of the entire series of products. It strengthened professional cognition through theoretical methods to ensure accurate delivery of value in market promotion and customer communication, and improve conversion efficiency.

From mental health empowerment to business capability enhancement, Rongo’s internal training system not only focuses on the individual development of employees but also closely aligns with the development needs of the enterprise, providing strong support for the continuous improvement of the team’s combat effectiveness.

04

Gathering Strength to Forge Ahead · Embarking on a New Journey Together

In the first half of 2025, Rongo Doors & Windows set its direction with “strategic upgrading”, laid its foundation with “product innovation”, strengthened its channels with “terminal empowerment”, and promoted growth with “precision marketing”, achieving breakthrough progress in such dimensions as brand, product, empowerment and marketing. Behind every achievement lies Rongo’s adherence to quality, dedication to innovation, and sincerity towards partners.

The journey ahead is long with strong winds; the responsibility is heavy as we set off again. In the second half of the year, industry competition may become even fiercer, but Rongo Doors & Windows is fully prepared! Rongo will continue to deepen the value transmission of its brand IP, promote the implementation and transformation of more technological achievements, upgrade the accuracy and effectiveness of terminal empowerment, and make “Rongo-style growth” more sustainable.